I can see the Hyundai Sonata commercial use of Neil Diamond’s Sweet Caroline being a double edged sword for him. On the one hand, you gotta, well, hand it it to him for allowing its use in a commercial. A little extra royalty scratch can never hurt…
But for the love of god, that fucking commercial ran endlessly. Featuring a bearded douche stuck in traffic belting out the tune, it was mildly humorous upon first viewing. But after the 7,479th time I saw it on fucking television, Neil Diamond, Hyundai, and the aforementioned bearded douche made me fucking sick.
And I’m as big a Neil Diamond fan as anyone. Fucking Hot August Night is in my opinion one of the greatest, if not THE greatest live album of all time. It simply gets no better than that.
But I digress. Perhaps it would behoove musicians when licensing tunes for use in TeeVee ads to put some clause in there to limit the amount of times it can be run, lest we want to destroy shit every time Sweeeeeeeeeeet Carooooooooooline, BAH BAH BAH fucking fucks with my mind in the middle of a fucking football game.